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美國最大的涂料公司進軍中國市場
 

世界500強企業、美國最大的涂料公司———宣威-威廉斯(Sherwi-Willams)日前正式宣布進軍競爭已趨白熱化的中國涂料市場,有意通過收購等方式在中國設2-3家生產基地,引進全系列的產品線。 在美國已有130多年歷史的宣威去年全球銷售額高達61億美元,其中在美國本土為50億美元、擁有近3000家自營專賣店,在全美涂料業排名第一,全球排名第三。 業內人士分析,一直在美國本土呆得舒服的宣威此次進軍中國,看中的是中國涂料市場良好的成長性。目前,中國涂料的消費量已居世界第四位,但人均消費量卻還有很大的增長空間。 國內涂料市場競爭已較為激烈,作為較遲進入中國的跨國品牌,宣威亦不敢太過貿然。宣威進入中國市場的策略首先采取的是代理制,讓熟悉中國市場的本地人為其鋪貨。宣威總代理廣州宣輝建材有限公司總經理蔡立群表示,宣威在全國的銷售已經啟動,目前全省已有12家地級市開設了宣威專賣店。據悉,宣威已經考察了北京、重慶、廣州三地的涂料企業,不排除在廣州及周邊地區尋找OEM廠家

 
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