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加入WTO建材業需再造優勢
 

我國加入WTO后,建材裝飾市場的發展動態如何?是否會受沖擊,沖擊程度怎樣?
可以預料,屆時國外大量綠色環保型建材、大型零售企業的涌入,不但會使我國建材批發市場的價格優勢丟失,而且還將導致市場爭奪加劇。一方面,我國加入WTO后,隨著關稅的降低,國外一批高新技術的產品、建材順此契機很快涌入國內,其產品和裝飾建材的質量都具有相當的競爭力。國外建材零售企業的涌入會帶來全新的經營理念,一些屬于集貿市場、攤位式市場、商品訂貨會等傳統市場形態的經營份額,將被個體經營、網上交易和電子商務等現代流通方式和流通工具取代。另一方面,建材市場現有的價位優勢將不復存在。

目前,我國對國外零售商采取限制引進的辦法,相對而言,國內裝飾建材市場還處于一定的保護發展狀態。加入WTO后,零售市場的引進將會很快放開。在一個平等的市場臺面上,國內建材的質量、價格、服務等方面都會有競爭壓力。大批取自于自然資源的傳統建材也必定面臨***高新技術產品的挑戰,如木地板、大理石、衛生陶瓷、建筑五金等。

從發達國家的經營模式看,國外建材超市有著全球廉價采購網絡,其成本比我國低得多。這些大型零售業多是自營的,采用特許經營方式,既能獲得經營方面的利潤,還能有其他方面的利潤。與此相比,我國現在攤位出租式的批發市場,實際上只是一個物業管理市場,賺取的只是物業管理費,在規避經營風險的同時,也排除了經營利潤。

我國加入WTO后,國外先進的裝飾建材、產品進入國內后,可能會一時沖擊市場,并占有相當比例的市場份額,但國內企業也會從中得到借鑒后作出創新的反應。隨著我國市場經濟的不斷成熟,科技是第一生產力的作用將得到充分發揮,生產廠商通過與外資企業合作,共同占有市場(包括國際市場)的可能性會更大,從而作大市場,國內原有的品牌裝飾建材也由此可能獲得更大的無形資產和有形資產。從這一意義上看,入世后的市場競爭對國內市場帶來的好處遠遠大于暫時的沖擊危機。

 
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